October 9th, 2008 5:21pm EDT

JoAnne Monfradi Dunn Honored by Hudson Valley DMA

Alliant President and CEO featured speaker at HVDMA’s annual ‘Meet the Masters’ series.

Greenwich, CT – This past August the Hudson Valley Direct Marketing Association announced that they had selected Alliant President and CEO JoAnne Monfradi Dunn to be the latest honoree in their annual “Meet the Masters” speakers series.

JoAnne was asked to provide HVDMA members with her views and insights into the state of the industry, developing a career and building a new business. The session, conducted as a live “interview” during the organization’s October luncheon, was very well received by the membership and resulted in a number of news articles widely circulated in the industry.

Alliant delivers consumer segmentation solutions that help marketers identify their top prospects and customers, and achieve higher levels of profit in direct and interactive marketing campaigns. Alliant’s proprietary Cooperative Performance Databases are built from historical transaction-level customer records contributed by many of the world’s leading direct response marketers, powering marketing decisions with a rich, detailed source of consumer behavioral information. Alliant’s data-driven analytic solutions deliver increases in response and average order size, minimize payment risk, enable mining of new acquisition sources, and increase the success of customer retention and reactivation efforts for direct and interactive marketers. Alliant is based in Brewster, New York.

Labels: Alliant solutions, Catalog Success, Circulation Management, data-driven analytics, DMA News, HVDMA honoree, JoAnne Monfradi Dunn