Leadership Team

JoAnne Monfradi-Dunn

President, Chief Executive Officer

JoAnne Monfradi Dunn

Founder of Alliant, JoAnne is the architect of its vision to deliver innovative consumer segmentation solutions to direct and interactive multi-channel marketers in the U.S. Her passion for team building and process development sets the tone for Alliant’s culture and the strategic partnerships the company forges with its clients.

A lifetime direct marketer, JoAnne’s career has spanned strategic and practitioner positions at Time Life, The Norman Rockwell Museum, Mal Dunn Associates and TC Index – prior to launching Alliant in 2003.

JoAnne is a committed advocate in efforts to establish ethical data handling practices and increase direct marketing educational opportunities. She is currently Chairman of the Board of Directors of the Direct Marketing Association (2013-2015), a former chair of DMA’s Ethics Policy Committee and former board secretary of Marketing EDGE (previously known as Direct Marketing Educational Foundation). She is a past president and current advisor to the Direct Marketing Club of New York, which has acknowledged her industry contributions with a Silver Apple Award and its Mal Dunn Leadership Award. She is also recipient of the Hudson Valley DMA’s Founders Award. JoAnne holds a BA in communications from West Virginia’s West Liberty University and has been acknowledged by the institution with their Alumni Wall of Honor award.

Gregory Dunn

Chief Financial Officer

J Gregory Dunn

Greg is a co-founder of Alliant and played a key role in securing the company’s initial capitalization for the launch of the company’s operations and the development of its first cooperative database, TransactionBase®. Today, he oversees Alliant’s financial management and works closely with team leaders to align resources for growth goals. As an operations expert, Greg works closely with our technology and production teams to manage the company’s physical plant.

Greg began his extensive career with his family’s pioneering list management and brokerage company, Mal Dunn Associates, serving in senior management positions in operations and sales, as well as the company’s controller. Greg holds a BA degree in political science from Clark University, and has completed graduate courses toward a doctorate in education from SUNY Albany.

Donna Hamilton

Vice President Sales & Business Development

Donna Hamilton

Donna oversees Alliant’s Audience Targeting businesses and spends much of her time in developing strategic relationships with key industry partners. A committed change agent, Donna was the catalyst for the development of Alliant Online Audiences, enabling clients to target display advertising with transactional data.

Donna came to Alliant after a successful 14-year career with Millard Group where she helped extend their reach beyond traditional list services to encompass email, online, mobile, database and modeling programs. Donna holds a BBA in Marketing from National University, San Diego, CA.

Rick Witsell

Vice President Marketing & Compliance

Rick Witsell

As a co-founder of Alliant Rick played a fundamental role in developing the company’s business plan and organizing its early client contact efforts. Today, Rick develops and implements Alliant’s marketing and corporate communications strategy, partnering with the sales and business development teams to deliver year-over-year revenue growth. Rick’s responsibilities also include oversight of contracts and compliance, ensuring that Alliant maintains best practices in ethical marketing and privacy.

Rick has 25+ years of strategic and tactical communications experience, encompassing advertising, brand development and investor relations for clients in financial services, publishing and high technology sectors. He serves on the Board of Directors of the Direct Marketing Club of New York and holds a BA in mass communications from the University of Vermont.

Vice President Database Development & Technology

Bill Adam

Bill is responsible for providing strategic leadership and management oversight of work processes for Alliant’s database, application development, production, and technology teams. Prior to joining the company in February 2014, Bill held senior level positions at emerging businesses and marketing companies including News America Marketing, Netsolace, Ikan Technologies, Grocery Shopping Network, Zadspace and others. He helped develop the first integrated card payment system, first patented and personalized digital savings circular, first IOT wifi enabled kitchen scanning appliance, and first fully automated print and apply system for on-pack shipment advertising.

He has two graduate degrees from Boston University, an MBA and an MS in information systems.

Malcolm Houtz

Director, Analytics

Malcolm Houtz

Malcolm’s role calls for balancing the demands for dozens of model development and data analysis projects each month, while maintaining Alliant’s focus of analytic innovation and excellence. He is a critical thinker with an insatiable curiosity for statistical techniques relevant to each vertical market we serve. His background as a statistician and as an entrepreneur gives him a unique, business-oriented perspective on data mining and modeling.

Before coming to Alliant, Malcolm held data analyst and model development positions with Time Warner Cable, Pitney Bowes and Reed Exhibitions. He earned an MS from State University of New York-Stony Brook.