Management Team

JoAnne Monfradi Dunn, President & CEO

As the founder of Alliant, JoAnne is the architect of its vision to deliver innovative consumer segmentation solutions to direct and interactive multi-channel marketers in the U.S. Her passion for team building and process development sets the tone for the Alliant’s culture and the strategic partnerships the company forges with its clients.

A lifetime direct marketer, JoAnne’s career has spanned strategic and practitioner positions at Time Life, The Norman Rockwell Museum, Mal Dunn Associates and TC Index – prior to launching Alliant in 2003.

JoAnne is a committed advocate in efforts to establish ethical data handling practices and increase direct marketing educational opportunities. She is a Member of the Direct Marketing Association’s Board of Directors, a former chair of DMA’s Ethics Policy Committee and former board secretary of the Direct Marketing Educational Foundation. She is a past president and current advisor to the Direct Marketing Club of New York, and received recently a Silver Apple Award from that organization recognizing 25 years of service to the industry. JoAnne holds a BA in communications from West Virginia’s West Liberty University.

J Gregory Dunn, Chief Financial Officer

Greg is a co-founder of Alliant and played a key role in securing the company’s initial capitalization for the launch of the company’s operations and the development of its first cooperative database, TransactionBase®. Today, he oversees Alliant’s financial management and works closely with team leaders to align resources for growth goals. As an operations expert, Greg works closely with our technology and production teams to manage the company’s physical plant.

Greg began his extensive career with his family’s pioneering list management and brokerage company, Mal Dunn Associates, serving in senior management positions in operations and sales, as well as the company’s controller. Greg holds a BA degree in political science from Clark University, and has completed graduate courses toward a doctorate in education from SUNY Albany.

Kari Regan, SVP, Analytics and Database Operations

Kari leads Alliant’s Analytic, Development and Production teams. Her priorities include creating insight-driven value from complex data, flawless execution of all processes, team building, and delivering best in class service to clients. She brings to Alliant over 20 years of management experience and a deep understanding of the complex interaction required of technical teams for delivering high quality solutions that meet client needs.

Kari has held senior analytics and database management positions at companies such as The Reader’s Digest Association, VNU and TRW Target Marketing Services (now Experian). She is a graduate of Utah State University and holds a master’s degree in Economics from The University of Washington.

Donna Hamilton, VP of Sales & Business Development

Donna oversees Alliant’s client partnership team and focuses on developing strategic relationships ranging from direct mail optimization to ecommerce management. Donna offers marketers a deep understanding of multi-channel strategy and has worked with clients in publishing, catalog and ecommerce to develop innovative customer acquisition and retention marketing programs. A committed change agent, Donna helps marketers manage channel proliferation by identifying data solutions they can leverage to create insight and profit in an integrated marketing environment.

Donna came to Alliant after a successful 14-year career with Millard Group, Inc. where she helped extend Millard’s reach beyond traditional list services to encompass email, online, mobile, database and modeling programs. Donna holds a BBA in Marketing from National University, San Diego, CA.

Rick Witsell, VP, Marketing & Compliance

As a co-founder of Alliant Rick played a fundamental role in developing the company’s business plan and organizing its early client contact efforts. Today, Rick develops and implements Alliant’s marketing and corporate communications strategy, partnering with the sales and business development teams to deliver year-over-year revenue growth. Rick’s responsibilities also include oversight of contracts and compliance, ensuring that Alliant maintains best practices in ethical marketing and privacy.

Rick has 25+ years of strategic and tactical communications experience, encompassing advertising, brand development and investor relations for clients in financial services, publishing and high technology sectors. He serves on the Board of Directors of the Direct Marketing Club of New York and holds a BA in mass communications from the University of Vermont.

Mary-Jo Checco, VP, Client Engagement

Mary-Jo is responsible for setting strategic direction in Alliant’s account management and client service teams. Her mission requires her to deliver maximum value for every client solution while delivering each project on-time and on-budget. Her extensive background as a client-side marketer makes her a master at defining the business goals underlying each engagement — and ensuring that all stakeholders in a project have clear and consistent strategic direction.

Prior to joining Alliant in 2004, Mary-Jo developed her marketing expertise through 16 years’ experience at Scholastic, International Masters Publishers and Novus Marketing. She holds an MS in Direct Marketing from Mercy College.

Malcolm Houtz, Director, Analytics

Malcolm’s role calls for balancing the demands for dozens of model development and data analysis projects each month, while maintaining Alliant’s focus of analytic innovation and excellence. He is a critical thinker with an insatiable curiosity for statistical techniques relevant to each vertical market we serve. His background as a statistician and as an entrepreneur gives him a unique, business-oriented perspective on data mining and modeling.

Before coming to Alliant, Malcolm held data analyst and model development positions with Time Warner Cable, Pitney Bowes and Reed Exhibitions. He earned an MS from State University of New York-Stony Brook.

Dennis Murphy, Director, Production Services

Dennis is responsible for Alliant’s technical platforms, database management and solution delivery processes — a responsibility that includes thousands of scoring jobs and database updates across multiple platforms. He is a veteran technical manager and a key contributor to the efficiency and quality of Alliant’s data delivery processes — and a key driver in the company’s goal to consistently exceed client delivery expectations.

Dennis’s prior experience includes systems management and production oversight with International Masters Publishers, Pfizer and Equitable Life.

Frederic Velluci, Director, Database and Application Development

Fred manages Alliant’s extensive application development, reporting and data quality operations. His unflappable leadership style supports a near-continuous demand for new products, new methods of delivery and outstanding data integrity that are in constant demand by multi-channel marketers. Fred’s team is the power behind Alliant’s drive to deliver innovative data-driven solutions as marketers harness new channels and business opportunities.

Before joining the Alliant team, Fred held leadership positions in database management with companies such as i-Behavior, AcquireWeb and Health Management. He holds a BA in Computer Science from Fordham University.