Predictive behavioral data for marketing or credit

The industry’s richest source of continuously updated online and offline transactions delivers predictive insight for marketing profits

Alliant knows your prospects and customers. We develop and maintain one of the largest and most comprehensive proprietary consumer databases in the industry. Optimized for predictive modeling and segmentation, Alliant’s data resources include robust and continually-updated response, payment, affinity and channel information on over 135 million consumers. Our proprietary data is augmented with extensive demographic and psychographic information from third party sources.

Alliant’s data delivers a detailed view of consumer buying patterns and behavior as captured by multiple direct response promotions. Each database record delivers a deep, multi-enterprise view of consumer behavior at the individual, household and geographic level.

Many sources, one powerful predictive record

Alliant’s predictive databases are powered by a cooperative database model. Our data is contributed by major marketers operating hundreds of online and offline direct-to-consumer businesses. Every month, each record is updated with new time-stamped transactions and captured as a unique view of the consumer’s behavioral profile in direct response offers.

The result is a rich, flexible, predictive resource that allows Alliant to deliver behavior-based marketing insight or credit scoring optimized for your channel and market.

Behavioral data for marketers and credit providers

Alliant operates two separate data sources. DecisionBase360™ enables marketers to identify and target top prospects for a wide variety of direct response promotions and offers. TransactionBase® is an FCRA-compliant credit decisioning database that may be accessed for firm offers of credit. Read more on Alliant’s alternative solutions to traditional credit scoring.

Find out how our data can work for you. Contact:

Donna Hamilton
VP Sales & Business Development
845-276-2600 x217
dhamilton@alliantdata.com >>