A complete view of consumer behavior in direct response offers
  • $1,732 total DM spend
  • $652.35 paid
  • Last pay date: 4/2/2009
  • 15% ProfitSelect ranking
  • 45 day recency
  • 3 magazine subscriptions,
    5 renewals
  • 1 book club, active
  • Music club status: paid cancel
  • Sources: DM, internet
  • Product interest: history, music, woodworking
  • $283 total DM spend
  • $185.35 paid
  • Last pay date:8/8/2010
  • 60% ProfitSelect ranking
  • 90 day recency
  • $62 product returns
  • $24 write-off
  • # of threatening bills: 4
  • 4 one-shot orders
  • One continuity, canceled
  • Sources: DM, print, email
  • Product interest: crafts, cooking, health
Alliant’s unique database structure creates a unified view of every consumer across multiple direct relationships with marketers. With over 5 billion time-stamped transactions updated each month, Alliant’s data is a powerful predictive resource for marketing analytics.