Cooperative Database Model

The power of the cooperative

Alliant’s data is contributed by clients under a cooperative database agreement — ensuring that the data is always fresh and reflects current consumer behavior. The agreement specifies that access to the data is limited solely to analytic applications — Alliant does not sell mailing lists based on contributor names and addresses. Data is only used as an aggregated consumer record — a contributor’s customers, and the contributors themselves, are never revealed.

Contribution to at least one of the Alliant databases is required for clients after a test period of approximately one year. Most companies elect to become data contributors because experience has shown that incorporating their own data into the co-op produces an additional 6-9% lift in their solutions (after models are redeveloped). In addition, contributors are entitled to reductions in scoring and data licensing fees, further enhancing their value.

For more information about how Alliant’s approach can work for you, contact:

Donna Hamilton
VP Sales & Business Development
845-276-2600 x217
dhamilton@alliantdata.com