A partner for long-term marketing success

Alliant account teams partner with you to define marketing optimization solutions that add value immediately

Every business is unique. Alliant works with you to understand your specific goals and objectives — and assures that you and your team receives clear communication throughout every project. Alliant’s Client Engagement Team (CET) approach provides clients with ready access to an experienced Account Executive, a statistician, and a data analyst.

A proven process for managing complex business requirements

Alliant’s consultative approach is based on a proven methodology. We encourage clients to involve their marketing, business analysis and analytics teams from the start — ensuring that each stakeholder has input into the solution:

• Discovery: Identify the business objective of the solution, and options for gathering data required for development and validation.
• Statement of Work (SOW): A formal document that defines the solution and the approach that will be used in development. This document is approved internally and by the client.
• Solution Development: The Analytic and Data Analysis teams begin development and optimization of the solution. Periodic internal reviews are held to analyze results and identify modifications.
• Proof of Concept (POC): Upon internal approval, the Account team develops a POC presentation for review and acceptance by the client team.
• Test Recommendations: Alliant works closely with the client to define and develop processes for appropriate testing and initial implementation of each solution, including results analysis.
• Roll-Out: On completion of the testing phase, the Account Team develops scheduling and reporting for the now productionalized solution.

For more information about how Alliant’s approach can work for you, contact:

Donna Hamilton
VP Sales & Business Development
845-276-2600 x217
dhamilton@alliantdata.com >>