Increase mail campaign profits by 20% — or more

Alliant direct mail models optimize mailings to make them more predictable, more profitable, and expand your promotable universe

Higher costs and lower response rates can make the mail channel tough to navigate. And with continuation list counts shrinking with every order, it’s hard to see how even the best offer can scale to the point of building a sustainable business. Alliant can expand and improve your direct mail programs with predictive modeling.

Alliant custom mail-channel models routinely help marketers reduce mailing to non-responsive, non-paying names — and identify profitable new prospects. Our solutions take your mail selection process beyond static list selections — and allow you to build your mail plan based on the underlying consumer behaviors that drive profit in your business.

Alliant’s proven development process makes it easy to design, verify and test a predictive model that will dramatically change the profit curve of your mail program.

• List Enhancement solutions give you complete control over your list segmentation strategy. You mail the right offer to the right segments of your lists to improve bottom line profit, and suppress the names that won’t respond or pay.
• Finding mailable list segments is a challenge for most marketers. Alliant List Mining allows you to pinpoint profitable names from expansion segments and large compiled sources.
• Alliant Verity™ is a cost-effective solution that improves response in older inactive or expired names with cooperative Recency, Frequency, Monetary (RFM) data.
• Marketers with sophisticated analytics programs of their own can expand coverage and predictive power of internal list selection models with Alliant Customer File Enhancements.