Increase the lifetime value of DRTV responders

Alliant solutions let DRTV advertisers score leads and manage customers with increased precision and dramatic increases in ROI

Television advertising is a major investment. Marketers need to qualify responders appropriately to identify the customers most likely to become long-term revenue generators.

Alliant has the industry’s richest source of continuity performance information, and can pinpoint those consumers who are most likely to be long term replenishment customers. If you offer multistage payment options, Alliant’s deep transactional payments histories can help you identify the right plan for each responder.

Alliant can help you dynamically target offers, upsells and payment plans at the point of contact, generating more conversions and more revenue per customer while reducing risk.

• Real-time Lead Scoring improves conversion per hour by optimizing call center queues — expediting top customers and triggering scripts with appropriate offers and upsell categories.
• Fulfillment Scores allow marketers to manage replenishment strategies for maximum profit, pushing more product to high-performers while limiting shipments to slow payers.
• Customer File Enhancement allows marketers to enrich their most precious asset: their customer file. Data appends and scores can help qualify consumers for cross-sells and reactivation offers.