data that drives direct response profits

Target the right prospects. Increase revenue per customer.

Alliant is a cooperative database company that uses proprietary data, advanced analytics and a deep understanding of direct response strategy to help marketers identify top prospects and customers. We increase profits by directly improving the overall responsiveness and efficiency of direct response promotions. Online and offline, Alliant's results are measurable, sustainable, and often dramatic.

Alliant at a glance
	Proprietary cooperative databases provide insight for modeled solutions and licensed data
	Consumer data is contributed and updated monthly by leading direct response marketers
	Detailed 5-year customer histories transformed into unified consumer records. Each record provides a comprehensive cross-enterprise view of individual direct response behavior
	Alliant does not compile prospect lists for mail or e-mail; marketers supply their opted-in customers and prospects, Alliant solutions provide the insight
Who works with Alliant?
	Club and continuity marketers seeking new sources of long-term members and reduced risk in bill-me later offers
	Magazine and newsletter publishers seeking profitable circulation growth and improved renewal rates
	Financial services and insurance marketers who require marketing-driven alternatives to traditional credit scores
	List managers and brokers seeking to increase profitable response from their list recommendations
	Merchandise and catalogue marketers seeking to increased response and back-end performance from credit card or installment customers
	Internet marketing service companies seeking to verify and qualify consumers for specific offers
	Analytics-driven organizations seeking detailed performance information for internal models
Note: Many Alliant products and services are the subject of pending US patent applications.