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Marketing strategy and analytics drive results
Bring our expertise to your process
Working with Alliant is an exercise in excellence.
Our team members have years of experience in direct response marketing and
a deep understanding of the challenges multichannel marketers face.
Alliant uses a team approach in every client relationship.
Clients have day-to-day access to both a direct response specialist and
a skilled data analyst. While each brings a different perspective to
the mission, they share the same goals:
- To understand your business, your objectives and your opportunities
- To develop a clear picture of the profit drivers in each product line and channel
- To provide solutions, in models or licensed data, that optimize
profit objectives
- To develop rapid test and roll-out strategies that deliver results
Scroll down to meet the people in our organzation
who can increase the profit outlook in yours.
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VP Strategic Services
13 years in marketing and marketing
services at IMP
MBA, University of Texas |
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VP Sales & Business Development
14 years at Millard Group
BBA in Marketing, National University, San Diego, CA |
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Director of Account Management
12 years in marketing at Scholastic,
IMP & Novus Marketing
MS in Direct Marketing, Mercy College |
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Account Executive
16 years, Reader’s Digest, Direct Media
BS, Applied Statistics, RIT |
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Senior VP Data Solutions & Services
12 years at Time Inc., TC Index,
AT&T
MS, Operations Research, Penn State |
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Senior Statistician
35 years Reader’s Digest,
American Family Entertainment
PhD, Operations Research, NYU |
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Senior Statistician
23 years Prodigy, Reader’s Digest, Nestle & General Foods
MS, Operations Research and Management, Northwestern |
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Statistician
One year at Conde Nast
PhD, Soil Science, University of Delaware |
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