Marketing strategy and analytics drive results

Bring our expertise to your process

Working with Alliant is an exercise in excellence. Our team members have years of experience in direct response marketing and a deep understanding of the challenges multichannel marketers face.

Alliant uses a team approach in every client relationship. Clients have day-to-day access to both a direct response specialist and a skilled data analyst. While each brings a different perspective to the mission, they share the same goals:

• To understand your business, your objectives and your opportunities
• To develop a clear picture of the profit drivers in each product line and channel
• To provide solutions, in models or licensed data, that optimize profit objectives
• To develop rapid test and roll-out strategies that deliver results

Scroll down to meet the people in our organzation who can increase the profit outlook in yours.

Bart Surrick VP Strategic Services 13 years in marketing and marketing services at IMP MBA, University of Texas

Donna Hamilton VP Sales & Business Development 14 years at Millard Group BBA in Marketing, National University, San Diego, CA

Mary-Jo D. Checco Director of Account Management 12 years in marketing at Scholastic, IMP & Novus Marketing MS in Direct Marketing, Mercy College

René Hamill Account Executive 16 years, Reader’s Digest, Direct Media BS, Applied Statistics, RIT

Dan Parzych Senior VP Data Solutions & Services 12 years at Time Inc., TC Index, AT&T MS, Operations Research, Penn State

Bob Burns Senior Statistician 35 years Reader’s Digest, American Family Entertainment PhD, Operations Research, NYU

Russell Greenburg Senior Statistician 23 years Prodigy, Reader’s Digest, Nestle & General Foods MS, Operations Research and Management, Northwestern

Jie Han Statistician One year at Conde Nast PhD, Soil Science, University of Delaware