DecisionBase360™

The next big idea in target marketing?

That’s a pretty tall order for a single database. But then, DecisionBase360™ is more than just another cooperative database.

DecisionBase360™ unites the detailed customer house files of the nation's largest direct marketers — billions of individual transactions detailing response behavior in millions of direct sales relationships. Preferred channels. Product affinities. Orders, renewals and performance. DB360 also captures a complete record of returns, cancellations and other customer service issues. It’s enhanced with deep demographic and psychographics data -- and a growing wealth of self-reported preferences.

In short, DB360 has all the information you need to predict and target profitable performance in virtually any direct sales effort.

That’s a formidable marketing resource. But don’t ask to rent DB360: Alliant does not sell names from our proprietary databases. Instead, we use our data to add value to the names you already have rights to with advanced analytics and data overlays.

A data resource for the engaged enterprise

Ready to engage in the next generation of target marketing? Contact Alliant and let us show you how DecisionBase360™ can optimize all your marketing efforts: in the mail, in alternate media and over the phone. Batch and real-time solutions are available for online lead qualification and fulfillment. If your organization is seeking more prospects and sustainable profits, check into DB360. It's a big idea.