We know your customer

A global view of multiple direct response relationships

Alliant's data sources deliver a detailed view of individual consumer buying patterns and behavior in multiple direct response promotions. Each database record is a deep, multi-enterprise view of a consumer’s behavior; a predictive resource marketers and analysts can use to structure outbound promotions, optimize offer strategies and stimulate cross-sell programs.

Access a network of consumer intelligence

Alliant operates on a cooperative database model. Our databases are built from the transaction-level customer records contributed by some of the world’s leading direct response marketers. Alliant’s painstaking transformation process time stamps each transaction and captures it as a unique consumer-centric view of that individual’s direct response profile.

We offer access to our data for a wide variety of analytic purposes. Alliant does not rent lists to marketers: instead, we add value to their fully opted-in names. Every record we append data to or model becomes a more promotable asset, because it has the history of multiple marketers from multiple channels attached to it.

Data resources for both marketing and credit offers

Alliant operates two proprietary databases:

The performance histories in DecisionBase360™ let marketers identify and target top prospects for a wide variety of direct response promotions and catalog offers. Affinity, demographic and lifestyle information augment each consumer’s direct response history.

TransactionBase® is Alliant's credit decisioning database. Fully FCRA compliant, TransactionBase® is a powerful alternative to traditional credit sources that allows clients to prescreen lists for offers of credit, support order acceptance operations and establish credit limits.

Note: Many Alliant products and services are the subject of pending US patent applications.