Online Advertising

Alliant Insight at Work

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Find the buyers behind the browsers

Maximize ROI from interest-based online advertising with Alliant product purchase, lifestyle and affinity information

Powerful new tools are enabling smart marketers to define and target responsive audiences across the internet. Marketers who operate on Internet time access Alliant’s unmatched consumer transaction data—from hundreds of millions of online and offline product sales — to target advertising campaigns and increase site conversion.

  • Target interest-based advertising online with Alliant Online Audiences™. Both PII and household level cookies are currently available.
  • Increase conversion rates with dynamic upsells and payment plans with real-time Order Scoring solutions.
  • Maximize ROI from follow-on conversion programs in email, mail and telemarketing with scores and database overlays.
  • Web publishers segment audiences and optimize offers and content dynamically through Alliant’s partnership with Adobe® Omniture®.
  • Dynamically optimize consumer engagement and increase conversion by IP address with Alliant GeoPerformance Scores™ for lead generation services and ecommerce sites.