Reach circulation goals and keep costs in check

Alliant’s rich subscription data delivers dramatic increases in net response for acquisition and reactivation offers in any channel

Alliant understands the pressures magazine and newsletter publishers face in delivering on their circulation plan while holding the line on costs. We provide model development and scoring services for dozens of titles. Alliant’s solutions help boost response, increase net payment rates and mine house files more effectively.

• Increase direct mail profits with Alliant List Enhancement and List Mining solutions — increase response and find more qualified names to mail.
• Optimize offers and upsells at the call center and online with dynamic Offer Management solutions.
• Use Alliant marketing performance scores to optimize billing and renewal strategies.
• Target display advertising online with increased relevance using Alliant Online Audiences.
• Increase profits from reactivation and cross-sell efforts with Verity™ or a custom reactivation model.
• Supplement internal modeling programs with custom variables through Database Enhancements and Appends.