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January 9th, 2012 9:00am EST
Lotame Introduces Alliant Online Audiences™ to Online Advertisers
BREWSTER and NEW YORK, January 9, 2012 — Alliant, a leading provider of predictive segmentation solutions for multi-channel marketers, announced today that Alliant Online Audiences™ is now available through Lotame’s industry-leading data management platform, Crowd Control.
Labels: Alliant, Alliant Online Audiences, Data Management, Direct marketing, Direct Marketing History, Direct-Response, Display Advertising, Interest-Based Advertising, Lotame, multi-channel marketing, Payment Scoring, performance data, predictive segmentation, predictive targeting, ProfitSelect, Real-time, Relevant Content, Relevant Offers
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