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May 2nd, 2012 4:32pm EDT
Alliant Introduces Alliant Consumer Audiences
BREWSTER, NY — May 2, 2012 — Alliant has introduced a new behavioral list-selection platform under the brand Alliant Consumer Audiences, enabling mailers and multi-channel marketers to tap transactional response and performance segmentation criteria to enable more intelligent acquisition marketing campaigns. The announcement complements a similar targeting tool for digital display advertising, called Alliant Online Audiences, which was rolled out early in 2012.
Labels: Alliant, Alliant Consumer Audiences, Alliant Online Audiences, Audience Targeting, Data Management, Direct Marketing History, JoAnne Dunn, Michael Berger, multi-channel marketing, Payment Scoring, performance data, Relevant Content, Relevant Offers, Transaction History
April 2nd, 2012 10:36am EDT
Legolas Media Teams with Alliant to Make Alliant Online Audiences™ Available to Major Brand Advertisers
BREWSTER and NEW YORK, April 2, 2012 — Alliant, a leading provider of predictive segmentation solutions for multi-channel marketers, announced today that Alliant Online Audiences™ is now available through the Legolas Media (www.legolas-media.com) “futures” marketplace for online publishers and marketers. The move allows Legolas clients to expand their unique audience reach through a major source of offline transactional data.
Labels: Alliant, Alliant Online Audiences, Data Management, Direct marketing, Direct Marketing History, Direct-Response, Display Advertising, Interest-Based Advertising, Legolas, Legolas Media, multi-channel marketing, Payment Scoring, performance data, predictive segmentation, predictive targeting, ProfitSelect, Real-time, Relevant Content, Relevant Offers
January 9th, 2012 9:00am EDT
Lotame Introduces Alliant Online Audiences™ to Online Advertisers
BREWSTER and NEW YORK, January 9, 2012 — Alliant, a leading provider of predictive segmentation solutions for multi-channel marketers, announced today that Alliant Online Audiences™ is now available through Lotame’s industry-leading data management platform, Crowd Control.
Labels: Alliant, Alliant Online Audiences, Data Management, Direct marketing, Direct Marketing History, Direct-Response, Display Advertising, Interest-Based Advertising, Lotame, multi-channel marketing, Payment Scoring, performance data, predictive segmentation, predictive targeting, ProfitSelect, Real-time, Relevant Content, Relevant Offers
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