Alliant’s modeled solutions are developed to meet the specialized business needs of demanding marketers. These short case studies outline specific use cases, solutions and results that illustrate the power of data-driven analytics. Share them with your team to spur creative thinking and identify opportunities for your own business.
Use the selection tool at right to identify the Briefs that relate most closely to your situation – or use the site search facility to find articles and case studies using your own keywords.
A major B2C marketer was experiencing a marked increase in fraud and bad debt in its multichannel one-shot acquisition efforts. Determined to minimize risk and rebuild profits, the client approached Alliant for a fraud management solution. Alliant recommended a test of Cognito™, its proven Fraud Watchlist.Read More »
Multiple models that can predict response, payment and bad debt risk are used to segment existing members and prospects – and develop a segmentation strategy that can pay immediate gains in member retention, response & payment rates, with prompt return on investment.Read More »
A highly experienced manufacturer and marketer of household appliances has a proven response model – but joining Alliant opened an entirely exclusive, deep history on its customers facilitating a model makeover that could predict gross response and profitability.Read More »