February 2008
Pamela Haas Joins Management Team...
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November 2007
Alliant introduces new order scoring platforms...
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September 2007
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January 2007
The Power of the Performance Coop ...
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July 2006
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March 2006
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September 2005
Alliant announces general availability for PerformanceSelect™...
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September 2005
HCI Direct
becomes Alliant's 5th new contributor of 2005...
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February 2005
Mary-Jo Checco joins Alliant's Client
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January 2005
Alliant introduces GeoPerformance Scores (GPS) in partnership
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August 2004
Alliant begins live scoring
of production files...
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April 2003
Alliant's introduces its innovative approach to risk management...
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April 2003
Alliant begins construction of secure data center in Brewster,
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March 2003
Alliant secures capital commitment from Landmark Communications...
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Alliant Cooperative Data Solutions
Secures Capital Commitment from Landmark Communications.
Investment assures Alliant of funding for
roll-out of TransactionBase™ cooperative effort.
PATTERSON, NY — Alliant Cooperative Data Solutions has
announced that Landmark Communications has acquired an equity
stake in the company. The investment guarantees Alliant the funds
needed to complete the development and roll-out of TransactionBase™,
a cooperative database containing the complete customer performance
records of bill-me marketers.
Alliant was founded in August 2001 in partnership with major
direct marketing organizations by industry veteran JoAnne Monfradi
Dunn. The company’s mission is to reengineer the solutions
marketers use to identify their best prospects and manage their
risk in making bill-me offers to consumers. Alliant plans on rolling
out its first solutions to its charter partners in May of this
year.
“This investment substantiates the incredible support we
have received from our clients,” stated JoAnne Dunn, Alliant’s
CEO. “Landmark has validated our business model by making
a significant investment in Alliant in a very tough business climate.
They are committed to building a long-term presence in the direct
marketing industry, and have pledged to be Alliant’s sole
investment partner as we grow the business.”
The new funding will be used by Alliant to complete the construction
of its Croton Falls, NY data center and to support the roll-out
of TransactionBase™. Alliant’s development team has
spent eight months analyzing detailed customer performance records
of its charter TransactionBase™ contributors. They have
developed proprietary transformation algorithms that allow the
information to be integrated into a uniform, multi-dimensional
view of each consumer’s performance in bill-me offers.
Alliant is targeting clubs, continuity marketers and magazine
publishers for its services. Alliant will initially roll out custom
models based on TransactionBase™ data for list scoring and
order management applications. Portfolio management and real-time
applications should be available during the third quarter of the
year.
Alliant’s funding is a result of Landmark’s strategic
commitment to the development of database marketing and direct
marketing support businesses. Charles L. Watkins, Landmark’s
Vice President for Corporate Development explained, “We
were attracted to Alliant because of the strength of their vision
for the future of cooperative database development. They have
a solid management team that we believe has the depth to expand
the range of database services available to marketers, and we
look forward to a long term partnership with Alliant. There is
a real commitment on our part to build and operate a lasting enterprise.”
About Alliant Cooperative Data Solutions
Alliant Cooperative Data Solutions, LLC is an innovator in the
world of direct marketing cooperative databases. It is currently
developing TransactionBase™, an FCRA-compliant database,
to provide a unique, multi-dimensional view of consumer performance
in Bill-Me offers. The company has the support of major direct
marketing organizations who believe Alliant’s solutions
will enhance their ability predict which consumers will both respond
to and pay for Bill-Me offers. For more information visit www.alliantdata.com.
About Landmark Communications, Inc.
Landmark Communications, Inc. is a private media and information
company with national and international interests in newspapers,
broadcasting, cable programming and electronic publishing. Landmark
owns The Weather Channel and weather.com, and is a majority shareholder
in CoolSavings.com. The company also owns or has significant investments
in firms engaged in fixed wireless broadband, career schools,
and trade show management. Based in Norfolk, Va., Landmark employs
more than 5,000 people.
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