February 2008
Pamela Haas Joins Management Team...
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November 2007
Alliant introduces new order scoring platforms...
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September 2007
Alliant Adds 70 million consumer...
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January 2007
The Power of the Performance Coop ...
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July 2006
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March 2006
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September 2005
Alliant announces general availability for PerformanceSelect™...
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September 2005
HCI Direct
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February 2005
Mary-Jo Checco joins Alliant's Client
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January 2005
Alliant introduces GeoPerformance Scores (GPS) in partnership
with CoolSavings, Inc. ...
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August 2004
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of production files...
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April 2003
Alliant's introduces its innovative approach to risk management...
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April 2003
Alliant begins construction of secure data center in Brewster,
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March 2003
Alliant secures capital commitment from Landmark Communications...
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CoolSavings and Alliant Cooperative
Data Solutions Launch First-of-its Kind `Soft Offer Scoring' Lead
Generation Solution
Targets Online ‘Bill Me Later’
Offers To Consumers Most Likely To Pay
CHICAGO, IL and BREWSTER, NY — January 25, 2005 —
Since its inception, the Internet has provided unprecedented opportunities
for marketers to target and interact with their best customers.
However, for those companies employing ‘soft’ or ‘bill-me-later’
offers, online marketing has just as often proved unprofitable
due to the inability to consistently reach consumers who will
pay for their promotions on the backend. All that has changed
thanks to Soft Offer Scoring, a groundbreaking new proprietary
solution from leading interactive marketing services company,
CoolSavings, Inc. (OTC:BB CSAV), that utilizes robust data services
from Alliant Cooperative Data Solutions, LLC.
Used in conjunction with CoolSavings’ Lead Generation service,
Soft Offer Scoring is the only online solution that employs proven
offline modeling methodology to improve pay-up rates for soft
offers, providing marketers with a robust new way to reliably
reach the highest quality consumers, reduce waste and improve
ROI while collecting detailed contact information from interested
consumer leads who request to be contacted.
CoolSavings’ Lead Generation service enables marketers
to cost-efficiently collect a high number of quality consumer
leads across top Web sites in its extensive distribution network,
including Better Homes and Gardens, weather.com, About.com, Publisher's
Clearing House, Knight-Ridder and coolsavings.com. In addition
to Soft Offer Scoring, CoolSavings employs double opt-in permission,
data validation and real-time data transfer features to deliver
high-quality, Coding Accuracy Support System (CASS) certified
leads for companies.
Soft Offer Scoring employs block group level scores developed
from Alliant Cooperative Data Solutions’ powerful TransactionBase(TM)
data. This information is combined with CoolSavings’ rich
database of behavioral and demographic data to create custom models
that target soft offers to consumers who have a high propensity
to pay.
“Using ‘bill me later’ offers to drive response
on the Internet is a big idea that could dramatically change the
profitability of web-based acquisition campaigns,” said
JoAnne Monfradi Dunn, President and CEO of Alliant. “The
combination of our multi-enterprise view of customer behavior
with CoolSavings’ lead generation and targeting expertise
has the potential to change the landscape of online direct marketing.”
“CoolSavings’ new Soft Offer Scoring solution is
really about making the Internet safe for bill-me-later promotions,”
said Matt Moog, President and CEO of CoolSavings. “Historically,
online lead generation campaigns have not been profitable for
soft offer marketers because they have been unable to reliably
reach quality consumers. Working together, CoolSavings and Alliant
have changed that. With Alliant’s rich source of aggregated
payment data, and CoolSavings’ vast consumer data and technological
expertise, we are at last able to overcome this marketing obstacle
and consistently connect soft offer marketers to consumers most
likely to pay.”
Soft Offer Scoring will benefit all companies that use soft offer
promotions, including magazine and newspaper publishers, book,
music and continuity clubs and agencies, which face the dual challenge
of increasing their number of consumer leads while marketing to
consumers who will pay for the promotional offers.
About Alliant Cooperative Data Solutions
Alliant Cooperative Data Solutions, LLC is a leader in the commercialization
of cooperative databases that help marketers predict profitable
consumer behaviors. Alliant is the developer of TransactionBase(TM),
the direct marketing industry's largest and most comprehensive
effort to combine the consumer performance records of the country's
leading mailers and internet marketers. Alliant uses the information
in TransactionBase(TM) to help marketers identify their best prospects
and manage their existing customers more effectively. Alliant
maintains information on over 116 million US consumers.
About CoolSavings, Inc.
CoolSavings, Inc. is a leading interactive marketing services
company that provides best-in-class lead generation, e-mail, coupon
and loyalty programs for advertisers and publishers. Our unique
targeting, optimization and predictive modeling capabilities help
to power an extensive marketing network that has reached more
than 15 million active consumers in the last 12 months. In 2005,
CoolSavings will serve more than 1 billion offer impressions across
our distribution network, generating more than 100 million responses
for our advertisers, which include leaders in the consumer packaged
goods, retail and direct marketing industries.
CoolSavings, Inc.’s majority stockholder is Landmark Communications,
Inc., a privately held media company with national and international
interests in newspapers, broadcasting, cable programming and electronic
publishing.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995, including statements regarding our expectations of revenue
growth, expense growth, service capability improvements, the expected
impact of strategic investments and other statements regarding
the Company’s expectations, beliefs, hopes, intentions,
or strategies. Where possible, these forward-looking statements
have been identified by use of words such as “project,”
“target,” “forecast,” “anticipate,”
“believe,” “will,” "expect,"
and similar expressions. Known and unknown risks, uncertainties
and other factors, both general and specific to the matters discussed
in this press release, may cause our actual results and performance
to differ materially from the future results and performance expressed
in, or implied by, such forward-looking statements. These risks,
uncertainties, and other factors include, without limitation,
our ability to secure financing to meet our long-term capital
needs, our ability to protect our patents, trademarks and proprietary
rights, our successful introduction of new services and features,
our ability to add new members, our ability to continue to attract,
assimilate and retain highly skilled personnel, our ability to
secure long-term contracts with existing advertisers and attract
new advertisers, our ability to add new members, our ability to
successfully integrate Targeted Marketing Services ("TMS")
with our existing business, and our ability to compete successfully
against current and future competitors, general industry, economic
and market conditions and growth rates, the potential for higher
actual media costs, and other costs and expenses when compared
to our estimated costs and projections. For a discussion of these
and other risks, uncertainties and factors which could cause actual
results to differ materially from those expressed in, or implied
by, the forward-looking statements, see "Risk Factors"
in our annual report on Form 10-K for the year ended December
31, 2003, and our Quarterly Report on Form 10Q for the quarter
ended September 30, 2004, both as filed with the SEC.
We undertake no obligation to update any of the forward looking
statements after the date of this press release to conform these
statements to actual results or otherwise to reflect new developments
or changed circumstances, unless expressly required by applicable
federal securities laws. You should not place undue reliance on
such forward-looking statements.
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