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June 2009
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April 2009
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October 2008
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July 2006
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September 2005
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February 2005
Mary-Jo Checco joins Alliant's Client
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August 2004
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April 2003
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April 2003
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March 2003
Alliant secures capital commitment from Landmark Communications...
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Mary-Jo Checco Joins Alliant Cooperative
Data Solutions
Brings comprehensive direct marketing experience
BREWSTER, NY — Mary-Jo D. Checco, a seasoned direct marketing
professional, has joined Alliant Cooperative Data Solutions as
an Account Director. In making the announcement, JoAnne Monfradi
Dunn, Alliant's president and CEO, said, "As Alliant continues
to grow, we are committed to bringing in exceptional talent from
our industry. Mary-Jo's experience on both the mailer and supplier
side of the business is a major asset to our organization."
Alliant Cooperative Data Solutions, LLC, is a leader in the commercialization
of cooperative databases that help marketers predict profitable
consumer behaviors. Alliant is the developer of TransactionBase™,
the direct marketing industry's largest and most comprehensive
effort to combine the consumer performance records of the country's
leading mailers and internet marketers. With information on over
100 million US consumers, Alliant uses the information in TransactionBase™
to help marketers identify their best prospects and manage their
existing customers more effectively.
Ms. Checco will join the Client Engagement Team headed by Bart
Surrick, Alliant's vice president of account management. "As
account director, Mary-Jo will closely monitor our clients' needs
to ensure that their annual objectives are being met or exceeded,"
Mr. Surrick explained. "This is a key position for Alliant
as we continue to align our services to meet our client's needs.
Our clients are of utmost importance and it is incumbent on us
to make sure that our products and services continually assist
them in their growth."
Throughout her direct marketing career, Ms. Checco has held product
and account management positions with companies such as Novus
Marketing, International Masters Publishers, PlusMedia and Scholastic
At Home (Grolier). At Scholastic she managed the package insert
program and generated new third-party relationships with companies
such as Fisher Price and Universal Studios.
Ms. Checco has been a speaker at industry events addressing topics
such as vendor/mailer relationships and integrating direct response
media. She holds a Bachelor's degree in business administration
and marketing from Hofstra University. She also earned a Master's
degree in direct marketing from Mercy College and was inducted
into that institution's Delta Mu Delta Business Honor Society.
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About Alliant Cooperative Data Solutions
Alliant Cooperative Data Solutions, LLC is a leader in the commercialization
of cooperative databases that help marketers predict profitable
consumer behaviors. Alliant represents the direct marketing industry's
largest and most comprehensive effort to combine the customer
performance records of the country's leading mailers and Internet
marketers; providing services and solutions that help direct marketers
manage existing and prospective customers for their profit impact.
Alliant maintains information on over 116 million U.S. consumers
and offers solutions from two distinct data resources. DecisionBase360™
allows marketers to target consumers based on performance histories,
channel, and affinity information. TransactionBase® is a credit-decision
database offering a powerful but cost-effective alternative to
traditional credit scores.
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