February 2008
Pamela Haas Joins Management Team...
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November 2007
Alliant introduces new order scoring platforms...
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September 2007
Alliant Adds 70 million consumer...
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January 2007
The Power of the Performance Coop ...
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July 2006
Belvoir finds Truth in Alliant Verity™...
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March 2006
Rodale drives innovation with Alliant...
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September 2005
Alliant announces general availability for PerformanceSelect™...
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September 2005
HCI Direct
becomes Alliant's 5th new contributor of 2005...
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February 2005
Mary-Jo Checco joins Alliant's Client
Engagement Team...
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January 2005
Alliant introduces GeoPerformance Scores (GPS) in partnership
with CoolSavings, Inc. ...
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August 2004
Alliant begins live scoring
of production files...
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April 2003
Alliant's introduces its innovative approach to risk management...
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April 2003
Alliant begins construction of secure data center in Brewster,
NY...
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March 2003
Alliant secures capital commitment from Landmark Communications...
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Alliant Expands Its
Business Development Team
Pamela Haas named Vice President -- to serve the growing need for modeling and segmentation services
BREWSTER, NY –Alliant Cooperative Data Solutions announced that Pamela Haas has joined the company as Vice President of Sales and Business Development. Ms. Haas will be a member of the senior management team. She will have responsibility for identifying key vertical market opportunities, defining sales goals, building and mentoring sales teams, and refining the company’s sales process.
Ms. Haas was Director of Sales for Equifax Marketing Services for the past four years. Previously, she held sales management positions with Bigfoot Interactive, Naviant Marketing Solutions, and Venture Direct.
“Normally, when a company announces the hiring of a sales executive, it’s not of that much interest to current clients,” said JoAnne Monfradi Dunn, President and CEO of Alliant. “Our situation is much different. Growth in our business drives profits for our clients: Every new data contributor Pam helps us acquire means richer data, stronger solutions and increased ROI.”
“We’re delighted to have attracted a talented executive like Pam,” said Ms. Dunn. “Given her outstanding sales career and track record of building successful client relationships, we expect that she will help us further accelerate our rapid growth. In addition, her deep knowledge of database marketing will allow her to make valuable contributions to our development of new products.”
Ms. Haas commented “I’m completely committed to building on Alliant’s dramatic success. The ability of Alliant’s products and models to deliver dramatic improvements in profitability for marketers is well established and there’s a great team here. There’s a significant opportunity for the company to build new relationships throughout the direct and interactive marketing community.”
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Alliant (www.alliantdata.com) delivers consumer segmentation solutions that help marketers identify their top prospects and customers, and achieve higher levels of profitability. Alliant’s Cooperative Performance Databases are built from detailed, historical transaction-level customer records contributed by many of the world’s leading direct response marketers. Unlike other cooperative databases, Alliant does not rent lists to marketers or even contributors; instead, it allows marketers and their analytics teams to derive better performance from lists and channel sources they are already using and to dip into sources not previously profitable. Alliant’s direct response trained analytic team builds predictive performance models and scoring solutions that enable marketers to increase profits throughout the customer lifecycle, including outbound promotions, reactivation and cross-sell programs and on the Internet.
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