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June 2009
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April 2009
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January 2009
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October 2008
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November 2007
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September 2007
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July 2006
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September 2005
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September 2005
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February 2005
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January 2005
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August 2004
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April 2003
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April 2003
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March 2003
Alliant secures capital commitment from Landmark Communications...
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Alliant Introduces PerformanceSelect™
Modeled Targeting Solution Improves Performance
of Mailing Lists
BREWSTER, NY — Alliant Cooperative Data Solutions has announced
general availability for PerformanceSelect™, a new list
segmentation tool designed to improve the effectiveness and predictability
of mail files. PerformanceSelect™ applies behavioral data
to a mailer’s standard select criteria, bringing an added
degree of sophistication to the traditional list selection process.
“The improved selection capabilities of this low-cost
service help marketers identify top-performing names with greater
confidence and accuracy,” stated JoAnne Monfradi Dunn, President
and CEO of Alliant Cooperative Data Solutions. “Our goal
is to help expand the universe of mailable names and improve the
profitability of consumer lists.”
Leveraging the Most Powerful Behavioral Data Sources in the
Industry PerformanceSelect™ is the latest innovation in
Alliant’s new breed of list selection solutions. Drawing
on the company’s rich cooperative data resources, PerformanceSelect™
offers list managers and brokers a convenient, on-demand service
that delivers many of the benefits of full-scale modeling. For
many marketers, PerformanceSelect™ is a profitable alternative
to the time and cost associated with building a traditional model.
Marketers use PerformanceSelect™ to score mailing lists,
ranking payment and response probabilities within a geographic
matrix. PerformanceSelect™ lets list professionals apply
the power of Alliant’s detailed behavioral data to find
pockets of profitable names within each mailer’s traditional
selects.
“Our early tests show that PerformanceSelect™ can
improve profitability of both response and compiled files. Alliant
is partnering with list professionals to convert more test mailers
to roll-out, and give mailers a new strategy for obtaining incremental
names,” said Ms. Dunn.
PerformanceSelect™ scores provide a representative view
of the 116 million U.S. customers Alliant maintains detailed information
on. “After four months of market tests, the power of our
database combined with the expertise of our analysts has produced
a revolutionary product with far-reaching impact,” concluded
Ms. Dunn.
A Consultative and Prescriptive Approach to Improve List Performance
“PerformanceSelect™ gives you the ability to identify
the most profitable performers within any given list selection,”
stated Alliant’s Account Director, Mary-Jo Checco. “It’s
a great tool for reevaluating test files that were marginal, and
for testing into larger compiled files. Smart marketers are going
to build bigger and more profitable campaigns using these tools.”
Taking a personalized and prescriptive approach, Alliant recommends
PerformanceSelect™ models according to the mailer’s
test objectives. “We meet each mailer’s specific business
challenge by applying one of three differentiated models,”
continued Ms. Checco. “We can recommend a model to address
either front-end response issues or back-end payment issues. We
offer a third model that incorporates payment and response measures
for re-tests or general reappraisal purposes. With PerformanceSelect™,
I envision marketers finding success in more tests — and
winning more profit-driven roll-outs.”
Alliant offers consultation and technical support for list professionals
who wish to begin offering PerformanceSelect™ as a value-added
service to their customers. Turn-around time for most jobs is
under four hours. The service cost is similar to that of a typical
list selection.
PerformanceSelect™ is available today from Alliant. List
professionals seeking more information should contact Mary-Jo
Checco at 845-276-2600 ext 223 or at mchecco@alliantdata.com.
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About Alliant Cooperative Data Solutions
Alliant Cooperative Data Solutions, LLC is a leader in the commercialization
of cooperative databases that help marketers predict profitable
consumer behaviors. Alliant represents the direct marketing industry's
largest and most comprehensive effort to combine the customer
performance records of the country's leading mailers and Internet
marketers; providing services and solutions that help direct marketers
manage existing and prospective customers for their profit impact.
Alliant maintains information on over 116 million U.S. consumers
and offers solutions from two distinct data resources. DecisionBase360™
allows marketers to target consumers based on performance histories,
channel, and affinity information. TransactionBase® is a credit-decision
database offering a powerful but cost-effective alternative to
traditional credit scores.
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