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Consumer Segmentation Services
Decisioning solutions for
one-to-one marketing
Not all prospects are created
equal. Alliant segmentation services show you the profit potential of your prospects and customers, so you can identify your best opportunities for profit. Segmentation services let you pinpoint high-potential prospects, manage promotion costs, and upsell customers while interest is high.
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- Using consumer performance histories, Alliant solutions
rank consumers for response and profitability for your
offer
- Top performers are selected for targeted promotions
and enhanced offers
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- Consumers less likely to respond, or those who fail
to meet performance criteria, are dropped from promotion
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Segmentation services made easy
The applications may differ, but the goal is
always the same: identify the consumers with the highest potential for
profit. Alliant segmentation solutions can help you throughout the marketing process.
- List Enhancement
— Optimize the profitability of mail, phone and e-mail prospect
lists by scoring for response, affinity and profitability. (FCRA-compliant
credit prescreening solutions available.)
- Order Scoring — New customer
scores for alternate media, inbound telemarketing and Internet orders
allow you to make accept/reject decisions. Target top performers for
upsell offers and follow-on promotions.
- PerformanceSelect™
— List mining services for list managers and brokers. Allows
mailers to tap unused file segments and test new sources for the cost
of a select!
- House File Services
— Custom Alliant performance scores identify your best candidates
for reactivation and cross-sell. (Note: FCRA
compliant scores available, allow you to review accounts and reset
credit limits.)
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