Decision support and bottom line results

Identify your best prospects, your most profitable customers, or the consumers that represent risk

Alliant’s analytics team has extensive experience in developing custom predictive models for names sourced across a full range of marketing channels. In addition to direct mail solutions, we provide predictive scores that support call centers, web sites and email campaigns. Order-stage scores can be delivered in batch or real time. In cases where name and address is not available, Alliant has the ability to deliver predictive scores based on email address phone numbers or geographic location.

Your Alliant client engagement team will work with you to determine the best model types to improve marketing operations and profitably grow your business. The chart below provides examples of model types typically developed for clients at Alliant.