Custom variables for credit and marketing

Transactions from 135+ million consumers expands the predictive power of internal data resources and analytic programs

Leading marketers use Alliant Customer File Enhancements to increase coverage and generate lift across internal modeling and segmentation programs, create valuable new affinity attributes and learn more about new-to-file customers.

All Alliant variables are sourced from the full customer transaction histories of major direct marketers and refreshed every month, ensuring access to up-to-date information. Flexible licensing programs let you select variables and scores most relevant to your specific business goals.

Experienced Alliant statisticians analytics team will partner with your analytic team to identify the data sets and variable combinations you need to add lift to your key business objectives. Contact your Alliant Account Executive to discuss test strategies and pricing.

• Predictive Variables — Standard selections and custom variable lists available for testing
• Change of Address (COA) — Alliant’s multi-sourced information is one of the largest COA resources in the industry. Unlike NCOA, does not require users to be mailers.
• Alliant ChannelConnect™ — Multi-channel marketers can optimize follow-up and CRM by qualifying their customers for alternative contact channels.
• Fraud Watch List — Alliant Cognito™ is a powerful loss prevention resource for online and offline merchandise marketers: 100+ million addresses you do not want to do business with.
• Geographic Targeting — Alliant GeoScores™ Alliant’s powerful predictive scores and consumer segmentation information aggregated at Zip, Z4 and Census block group geographies.