Alliant Cognito™

Alliant’s fraud watch list lets you identify high-risk addresses before you send the promotion or fulfill the order.

Fraud kills profits—in wasted marketing, unpaid orders, product loss and the high cost of chasing bad debt. The average Cognito address has ordered from direct marketers 50 or more times, with an astounding 95% write-off rate.

Cognito helps you even the odds. Analyzing over three billion consumer transactions, updated monthly by hundreds of lines of business, Alliant identifies high-risk addresses based on high order volumes and write-off rates, as well as consumers reported as fraudulent by marketers.

A proven profit booster
Marketers who use Cognito show consistent reductions in write-offs rates and collection costs. A one-shot book marketer saw a 4% reduction in write-offs. A continuity collectible marketer reported an 8.5% increase in profits.

A fraud solution for every channel
Cognito’s insight is delivered as an install file that can be used across your marketing operations. Eliminate bad addresses from mail and telemarketing files. Or use it at the fulfillment center to take action before you ship.