Adobe® Omniture® Partnership

Alliant data within the Adobe® Online Marketing Suite, Powered by Omniture® lets online marketers segment consumers for relevant website experiences

Alliant data segments within the Adobe Online Marketing Suite allow users to effectively segment site visitors using 65 predictive marketing performance measures. The segments are currently available in Adobe Test&Target™.

 

Performance beyond the clickstream

Alliant consumer segments allow users to develop behavior-based segmentation and conversion paths based on predictive attributes. Users can create optimized consumer segments to power marketing goals such as:

 

  • Increased Site Engagement — Serve relevant hero images and other site enhancements based on segment conversion rates instead of a single site-wide average.
  • Boost Conversion with Dynamic Offer Terms — Unique Alliant consumer performance metrics allow development of specialized offers such as alternative payment plans and upsell/cross-sell offers.
  • Maximize Post-Engagement Relevance — Alliant direct response attributes provide critical insight for staging offers across channels for post-engagement retargeting and upsell offers.

 

A unique analytics dataset available only to Adobe customers

Alliant data within Test&Target includes metrics such as: RFM (recency, frequency, monetary spend) product affinity, payment history and demographics. Segments are summarized at the zip code level and ranked from 1 (highest) to 5 (lowest) for incidence of specific attributes.

 

For more information contact your Adobe Account Manager, or:

 

Donna Hamilton
VP Sales & Business Development
845-617-5435
dhamilton@alliantdata.com >>