Alliant data segments within the Adobe Online Marketing Suite allow users to effectively segment site visitors using 65 predictive marketing performance measures. The segments are currently available in Adobe Test&Target™.
Alliant consumer segments allow users to develop behavior-based segmentation and conversion paths based on predictive attributes. Users can create optimized consumer segments to power marketing goals such as:
Alliant data within Test&Target includes metrics such as: RFM (recency, frequency, monetary spend) product affinity, payment history and demographics. Segments are summarized at the zip code level and ranked from 1 (highest) to 5 (lowest) for incidence of specific attributes.
For more information contact your Adobe Account Manager, or:
VP Sales & Business Development