Target online ads with direct marketing metrics

Alliant’s targeted behavioral segments allow advertisers to identify large audiences by purchase history and performance characteristics

Alliant Online Audiences™ offers one of the largest transaction-sourced display audiences on the web today. Alliant updates over 135 million consumers monthly with fresh purchasing information from online and offline sources to create targeted segments.

Intelligent segment control

Alliant takes advertisers far beyond the pre-packaged psychographic segments available in most cookie pools. Alliant’s unique behavioral and demographic segmentation schema gives advertisers, agencies and ad networks unprecedented power to mix and match dozens of behavioral and demographic segments — to build targeted audiences uniquely qualified for relevant direct response offers. Alliant’s unique behavioral targeting categories include:

• Purchase Recency
• Product Affinity
• Offer and product type preferences
• Financial performance — in command
• Financial performance — challenged
• Demographics

Alliant is continually updating its audiences and data availability. Selectable audiences currently available include:

• Z4 Alliant Audiences — Powerful segments targeting the top 10% locations for each Alliant attribute. A cost-effective choice for building large, responsive audiences. Currently available through Brilig Media Marketplace.
• Alliant Household Audiences — Segments available based on observed behaviors for online and offline purchases. Audiences available through various sources. Call for more information.

For more information about Alliant Online Audiences™ segments and availability, contact:

Donna Hamilton
VP Sales and Business Development
845-276-2600 x217
dhamilton@alliantdata.com >>