Lead scoring and conversion optimization

Scoring online and offline leads lets marketers manage pipelines more efficiently for increased profit per customer

Converting leads into high-value, long-term customers begins with expert lead analysis. Alliant applies the insight from billions of relevant transactions to help you identify the leads that will convert — and minimize wasted money on leads that go nowhere.

Lead Qualification – Alliant scores tens of millions of leads every year, using our rich source of predictive performance information to help clients instantly predict future performance.

Lead Source Management – Measure the quality of your lead generation sources to maximize lead value and rapidly assess which lead sources are most productive, and which should be cut off.

Conversion Scoring – Instantly assess the value of leads and lead sources with ProfitSelect™ scores. For specialized markets, such as education, credit offers and subscriber services, pinpoint profit-driving behaviors with custom lead scoring models. Then, to ensure your follow-up is relevant and cost effective, customer file enhancements can give each lead the performance dimensions you need.

Reverse Appends – Stage leads for scoring and follow-up based on land-lines, cell phone numbers, or email addresses.