Alliant Analytic Consulting+Strategy

Extend your resources and reach more customers
with Alliant expertise

Alliant’s Analytic Consulting+Strategy group creates process improvement for direct and interactive marketers.We work with senior managers and their teams to generate bottom line profi t improvement with data-driven insight and analysis.

Real-world services that generate bottom-line results

AC+S engagements focus on applying analytic insight to strategic marketing
problems. To date, some of the projects we have worked on include:

• Multi-channel campaign analysis and planning
• Analyzing e-mail results for segmentation opportunities, eliminating
  data “silos” and unifying campaign reporting
• Suppression fi le and merge/purge strategy review — maximize acquisition campaign volume and profitability
• Alliant 3D Customer Analysis — delivering detailed cross-enterprise views
  of buying behavior among actives, expires and prospects
• Promotion database design
• Open balance scoring and collection process optimization
• Ad hoc model development, SAS programming and training
• Business needs assessment

Access Alliant's database marketing expertise today

The fastest path to AC+S results is through a request for a free needs assesment. Contact your Alliant Account Executive or Bart Surrick, Alliant’s VP for Strategic Services: bsurrick@alliantdata.com; or 845-276-2600 ext 231.