Custom Data Sets

Access the leading source of direct response performance information

Alliant data variables are among the richest predictors of response, payment and affinity available in the marketplace. Unique, multi-enterprise sources, updated monthly, ensure that your consumer files include the most current performance information available. The following attributes are available for batch overlays or real-time delivery.

• Alliant GeoScores - Custom performance modeled at Geographic levels
• Alliant Household Performance - Selected data attributes and ratios, including: response, payment, Verity, etc.; inquire as to availability
• Product Affinity - Household only, contributed and external sources; financial preference scores available
• Consumer Demographics - Household and geographic variables available

Licensed data variables are available to qualified marketers and data compilers for internal use and resale. Alliant will be happy to overlay a range of variables on your sample files for internal ROI analysis. To discuss your needs and projected usage, e-mail Dan Parzych or call 845-276-2600 ext 226.