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alliant geoperformance solutions™

True targeting performance, total coverage

Alliant GPS can dramatically improve the predictive power of any targeting application. As a stand-alone solution, or as a supplement to household-level variables and census variable, Alliant GPS delivers outstanding, modeled targeting performance at the geographic level — a robust, proven, and cost-effective package that you can implement immediately throughout your target marketing applications.

Unlock the power of Alliant behavioral data

Alliant GPS is built on the aggregated five-year rolling histories of observed direct
marketing behavior, with complete coverage of the US. The data set includes
51 performance variables in seven behavioral categories provided at the Zip+4,
Census Block Group and Zip Code levels. Alliant GPS provides statistics and comparative rankings of geographies for key direct response behavioral measures:

  • DM activity
  • Payment/Write-off
  • Product Returns
  • Cancellations
  • Write-off
  • Magazine Subscriptions
  • Club/Continuity Enrollments

Test Alliant GPS today

You can put the unique and affordable power of Alliant GPS to work in your applications today. Alliant can provide you with a one-state sample CD or arrange to match an existing file. Contact Dan Parzych for more information at dparzych@alliantdata.com or 845-276-2600 ext. 226.

     
 

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