House File Services

Let Alliant add value to your most valuable asset

In direct response marketing, no asset holds more potential than your customer records. We should know: we work with the house files of the nation's leading direct marketers every day. Alliant partners with marketers to identify a combination of solutions to optimize the profit potential of active and inactive house files.

• Custom Model Development — Individual-level custom scores allow marketers to identify behaviors and attitudes most closely aligned with specific business goals, including cross-sell, up-sell and receivables management
• Verity Reactivation Flags — Improve reactivation efforts in expired customer files by identifying names with recent direct response activity
• Alliant GeoPerformance Scores — Non-personally identifiable behavioral information enhances targeting capabilities and adds predictive power to in-house model development
• Alliant Data Appends — Overlay selected household-level performance and preferences variables to add precision in a range of house file marketing efforts