List Enhancement

Smart marketing begins with intelligent list decisions

To build profits in a direct response effort you have to target the right prospects. Alliant  list enhancement services give marketers a powerful resource for optimizing target marketing. Detailed Alliant direct response histories allow marketers to select the most profitable prospects from any list.

Alliant offers custom-developed and off-the-shelf Market-View models to optimize outbound mail, telemarketing and e-mail campaigns. The list enhancement process can be applied during list selection or just before campaign execution to improve the overall efficiency of your acquisition efforts.

• Increase the ROI of your acquisition efforts with precision targeting of the consumers most likely to respond and convert
• Find more qualified names to promote by applying models to mine new list sources
• Reduce campaign costs by eliminating list segments unlikely to be profitable
• Reduce e-mail opt-out rates by increasing the relevancy and timeliness of your offer

Add a new level of precision to your targeting process

Alliant list enhancement is a sophisticated process that's easy to implement. Alliant list scoring models let you target the precise behaviors you need to increase campaign profits. The illustration below outlines a typical pre-promotion application for a direct mail campaign.