Marketing analytics services

Advanced analytics unlock new value in your business

Marketing analytics is a foundation of Alliant's value proposition. Our team of statisticians and business analysts works closely with you to identify the leverage points in your business and pinpoint custom and off-the-shelf analytic solutions that uncover new sources of profit throughout your marketing processes.

Custom model development

Most databases are limited in scope, so they limit your ability to model behavior. Alliant's transactional performance databases contain details about every aspect of consumer interaction with multiple marketers and combines that information with extensive demographics and psychographics. Alliant marketing analytics deliver robust performance and an unusual degree of selectivity for a wide range of applications:

• Response (mail, telemarketing, online)
• Payment and Net Payment
• Risk Mitigation
• Sales Conversion Optimization
• Affinity Segmentation

Get started with Alliant Industry-Standard performance solutions

In addition to powerful custom solutions, Alliant can give you access to its library of "Industry-Standard" models. These off-the-shelf scoring platforms deliver proven results for a variety of direct response segmentation applications. For many marketers, a Industry-Standard model will deliver dramatic results without the need to develop a custom model.

• Alliant ProfitSelect™ Payment Score — Order-stage model that predicts payment performance for alternate media and Internet-generated orders.
• TargetCollect™ — Predictive scores for collection operations. Reduces collection costs and improves pay-up rates.
• Alliant List Mining Response — Scores predict general responsiveness to direct marketing offers based on past response history of micro-geographies.
• Alliant List Mining Payment — Scores predict general payment rates for direct marketing offers based on past payment history of micro-geographies.