PerfOrmanceSelect™

Modeled targeting solutions for improved list performance

PerformanceSelect™ is a segmentation tool that lets list professionals add a new level of sophistication to the traditional list selection process. PerformanceSelect can improve the effectiveness and predictability of any direct marketing effort by applying behavioral data to a mailer’s standard selection criteria.

Boost test results and increase rental revenues

PerformanceSelect helps marketers identify the top-performing names within a given set of list selects. List managers who include PerformanceSelect on the data card increase list rental income by giving brokers and mailers a new tool to enhance test results. PerformanceSelect lets brokers expand list recommendation options and find new pockets of profit in fatigued lists.

Now you can confidently recommend more aggressive list tests to your clients. Specify PerformanceSelect in your.

• Increase response rates for catalogs, publishing, and one-shot offers
• Improve payment performance in bill-me, continuity club, and installment offers
• Predict performance in credit, insurance, telecom, and other high-value offers
• Establish new criteria for reviving marginal and fatigued list selects

Start Winning More Roll-out Orders Today

There are no up-front costs or opt-in commitments for PerformanceSelect. You can use the models as often as you like – for a new product launch or for an entire mail season. Access the intelligence of fresh direct response performance data and improve your list selection capabilities today. Contact Mary-Jo Checco at mchecco@alliantdata.com or call 845-276-2600, ext 223.