alliant verity™

Identify active direct response consumers

Recency is one of the most predictive consumer attributes for predicting response. With more than 116 million consumer records being updated by major marketers every month, Alliant is the direct response industry’s most up-to-date resource for identifying active buyers. You can put that information to work on your file, with Alliant Verity™.

• House Files: Identify candidates for reactivation and upsell
• Online: Verify online prospects and qualify candidates for direct response offers
• Database: Create new selects and price points for Direct Response Recency, verify contributed sources

Let us customize an Alliant Verity solution for you

Alliant offers a number of different Verity matches for internal marketing purposes and for resale. Standard flags (see below) can be delivered in batch or real-time. For examples of the gains available from files matched to Verity attributes and to discuss your needs, contact Dan Parzych at dparzych@alliantdata.com or 845-276-2600 ext 226.

• DM Buyer Flag: Verifies household and identifies activity within the last five years
• Recency Flags: Defines activity within specific time periods
• Volume Flags: Defines activity by dollars paid